The first thing that people notice about your marketing materials is your logo, and that first impression is critical to establishing a solid foundation to build a business relationship on. Is your logo presenting the right image? When people see it, do the look genuinely impressed, or do they seem confused and bewildered? Watch their reaction closely next time, you may be surprised.
People’s opinion of your company is often made in the first few seconds, and during that time nothing has a greater impact than the appearance of your marketing materials. You may have the best products in the world or offer customer service that is light years ahead of your competition, but unless you can present an image of a superior company, you may never have the opportunity to prove it.
Over 83% of your potential clients or customers will visit your web site at least once before making a decision to do business with you. If yours doesn’t present the image of a professional, capable and experienced company, they’ll move on to one that does.